User can then collect the red envelopes to receive discounts and coupons from the brands. Tip: WeChat posts and articles, that you can. WeChat is now the primary source used by Chinese consumers to follow. Users received a tailor made hong baos when they make a purchase or are part of the brand loyalty program on WeChat. By the way, WeChat users recognize unique content with a little icon on the app the (original) label. More companies are now developing distinctive profile on WeChat to enhance brand exposure. There, brands with WeChat official accounts can create customized WeChat hongbaos. WeChat has created a dedicated open platform, The Red Packet Cover Open Platform. WeChat tailor-made hongbaos (Red packets) When the stickers are raining, WeChat user can tap a pulsating bag to access a dedicated WeChat Mini-program with a lucky draw to obtain coupons for Nike !Ĭlick here to watch Nike Chinese New Year video The animation is launched every time a user send the keyword “Nike” to a friend or in a group chat. Following the HSBC China WeChat Service Account, you can get services on account and reward points enquiries, check your balances and our latest activities. Nike has collaborated with WeChat to create a “rain” of customized new year stickers displaying Nike logo, as soon as you type "Nike" in a chat. Nike- WeChat Chinese New Year Campaign - Case Study seven Chinese banks, as well as the online payment services WeChat and Alipay. Let’s see how brands have build their WeChat marketing to celebrate the year of the rat.Ĭlick here to discover the best Chinese New Year campaigns videos of 2020. Chinese money comes by two names: the Chinese Yuan (CNY) and the peoples. Also, brands created some fun stickers and games to interact WeChat users.Īs a matter of fact, Chinese New Year is the most active marketing period for brands on WeChat ! This year, marketers have been very creative, and WeChat was a key platform to share CNY campaigns. payments can be made in cash in Chinese yuan (CNY) or with a Dutch debit or credit card. WeChat has launched an innovative marketing solutions for brands to celebrate Chinese New Year in 2020 ! WeChat developed a special platform to create customized Chinese New Year hongbaos (red envelopes).
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